Jan. 7th, 2009

[identity profile] stewardess.livejournal.com
When Disney bought FanLib, what did it get, and what did it do with it?

The short answer: Disney got the servers and the software — everything but content — and launched Take180 the same month FanLib closed (August, 2008). But to understand the full story, such as why FanLib erased its fanfiction archive, you need background.

FanLib did not begin as a fanfiction archive. It was incorporated in 2003, when its founders developed proprietary crowdwriting software. They could have done all sorts of things with it; they elected to lease it for web-based marketing.

Between 2003-2007, FanLib was paid for conducting dozens of marketing campaigns, usually in the form of writing contests, which were hosted on FanLib's servers and used FanLib's software. IPs (intellectual property owners) could pay for a sub-domain, such as lword.fanlib.com, with FanLib doing the heavy lifting.

FanLib's proprietary software allowed fans to submit content, vote on content, and talk about it. Content solicited from fans was extremely limited in scope, fill in the blank type stuff, hence the name FanLib, as in Mad Libs; it's a common misconception that lib stood for library, and referred to the fanfiction archive.

Read more... )

Profile

life_wo_fanlib: (Default)
Life Without FanLib

January 2015

S M T W T F S
    123
45678910
11121314151617
181920212223 24
25262728293031

Style Credit

Expand Cut Tags

No cut tags
Page generated May. 27th, 2017 10:00 am
Powered by Dreamwidth Studios