I've debated on whether or not to show you this, because it's kind of hideous and may ruin your week. It's the new trend in online advertising:
Web Playgrounds of the Very Young (http://www.nytimes.com/2007/12/31/business/31virtual.html)
From a business point of view, it's a work of genius. It's the new approach that is needed, building on wildly successful advertising endeavors of the past, instead of piggybacking on user generated content. Sort of Disneyland meets the Pet Rock.
The corporations' advertising panic is explained. They aren't merely worried about cashing in on new trends. They are desperate to fill the growing void as viewers abandon network television, use tivo to block ads, and so on.
Attempts to co-opt existing stuff is failing (Second Life, for instance). Future successful advertising could very well look like Club Penguin.
Re: waiter, this food is terrible and the portions are small
Web Playgrounds of the Very Young (http://www.nytimes.com/2007/12/31/business/31virtual.html)
From a business point of view, it's a work of genius. It's the new approach that is needed, building on wildly successful advertising endeavors of the past, instead of piggybacking on user generated content. Sort of Disneyland meets the Pet Rock.
The corporations' advertising panic is explained. They aren't merely worried about cashing in on new trends. They are desperate to fill the growing void as viewers abandon network television, use tivo to block ads, and so on.
Attempts to co-opt existing stuff is failing (Second Life, for instance). Future successful advertising could very well look like Club Penguin.
*boggles*