The name of their site never made sense to me until I associated it with madlibs. From all the surfing around on this topic I've done lately I see that the latest company line is that they just loved fan fiction so much that they've decided to expand past the original (and entirely coloring book/madlibs) mission statement. But given their modifications of submitted stories (re-rating or deleting is all I've heard of so far), I feel they are still too deeply in bed with the rights holders for me to trust.