they didn't realize in the first instance that fanfictions were written mostly by women.
I don't know how they could miss that if they did any market research at all. I think their ads appear to be directed at men because they're trying to get more men into fan fiction (untapped market ahoy, especially since advertisers inexplicably prefer to reach a male audience), not because they think there are already lots of men into fan fiction.
And for the fact that they have chose to communicate with Henry Jenkins instead of the fan communauty... Well, why see that with the point of view "They have taken seriously a man instead of women"? Why not see that with the point of view"They have taken seriously and academician instead of members of the fics communauty?"
How about I see it both ways? I'm irked that perfectly reasonable fans were ignored even after taking up his offer to "open a dialogue", but an academician was given an interview.
I also believe that gender figured into it, because frankly, the CEO made a ploy for sympathy with female fans that I have a hard time believing he would make if he were talking to men. Female fans got his sloppy emo comment response while the male academician got a much more professional interview. I think it's a gender issue and a status issue, and the two are frequently intertwined anyway.
no subject
I don't know how they could miss that if they did any market research at all. I think their ads appear to be directed at men because they're trying to get more men into fan fiction (untapped market ahoy, especially since advertisers inexplicably prefer to reach a male audience), not because they think there are already lots of men into fan fiction.
And for the fact that they have chose to communicate with Henry Jenkins instead of the fan communauty...
Well, why see that with the point of view "They have taken seriously a man instead of women"?
Why not see that with the point of view"They have taken seriously and academician instead of members of the fics communauty?"
How about I see it both ways? I'm irked that perfectly reasonable fans were ignored even after taking up his offer to "open a dialogue", but an academician was given an interview.
I also believe that gender figured into it, because frankly, the CEO made a ploy for sympathy with female fans that I have a hard time believing he would make if he were talking to men. Female fans got his sloppy emo comment response while the male academician got a much more professional interview. I think it's a gender issue and a status issue, and the two are frequently intertwined anyway.