You've met the pilot-fish, now say hello to the shark

[rez-lo.livejournal.com]

Hilary Rosen's newfound zeal for fannish appropriation and online social networking is the subject of an interview in the current issue of Newsweek. (See my January post for additional information.)

Setting aside how interesting it is--for certain values of "interesting"--that she's targeted the lesbian fandom of CBS/Showtime's The L Word as the launch platform for this venture (with help from the Yahoo! Boys of Fanlib); this is very much about reconfiguring and recapturing some of the "mass" that was lost when big media lost control of its audience, and exploiting them for content as well as the ad revenue they generate. Read more...(link goes to my LJ).