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Here's something I missed a while back. Apparently
mimbo, our friend Chris Williams, the CEO of FanLib, was posting to boards defending FanLib to critics without mentioning his affiliation to the company.
Chris' posts on the Lord of the Rings forum, Northern Kingdom.
Apparently he was (ever so politely, I love the Tolkien fans) caught. The members never knew he was the CEO, but they smiled as they noted he was repeating the company line.
I found it here, in a new article about FanLib Social Media and Communities: How Not To Approach Them
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Chris' posts on the Lord of the Rings forum, Northern Kingdom.
Apparently he was (ever so politely, I love the Tolkien fans) caught. The members never knew he was the CEO, but they smiled as they noted he was repeating the company line.
I found it here, in a new article about FanLib Social Media and Communities: How Not To Approach Them