Honestly, when I see their strategy, I wonder if they've made serious study about their potential market and if they have a single bit of serious knowledge about fanfiction and the grey area where it takes place on a legal point of view. Their adds were obviously targeting men(in a very bad way but stills..) and I've thought they have made assumptions about the average fanfictions writer. But maybe you're right and they were trying to attract a male audience in fanfic business, it's a something I've never thought before but it mades perfect sense.
"Female fans got his sloppy emo comment response while the male academician got a much more professional interview. I think it's a gender issue and a status issue, and the two are frequently intertwined anyway." Personnaly, I think that the CEO was more serious with Jenkins because he have understood that he had shoot himself in the foot with his previous childish behaviour and that the interview with jenkins were the best opportunity to restore a bit of credibility in front of the other fan. Or maybe that his market advisor have uses the cluebat on their boss and have succeded to explain to him that acting in front of the sceptic like an emo teenager was not the more clever move to made? I don't think that the difference of behaviour were specially related to a gender issue, but hey, it's just my opinion.
And I agree that both views about this interviews are valid, what it bother me is the fact that the gender issue seemed to be the ONLY view which matter for some people.
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timeasmymeasure
no subject
Date: 2007-05-26 03:59 am (UTC)Their adds were obviously targeting men(in a very bad way but stills..) and I've thought they have made assumptions about the average fanfictions writer.
But maybe you're right and they were trying to attract a male audience in fanfic business, it's a something I've never thought before but it mades perfect sense.
"Female fans got his sloppy emo comment response while the male academician got a much more professional interview. I think it's a gender issue and a status issue, and the two are frequently intertwined anyway."
Personnaly, I think that the CEO was more serious with Jenkins because he have understood that he had shoot himself in the foot with his previous childish behaviour and that the interview with jenkins were the best opportunity to restore a bit of credibility in front of the other fan.
Or maybe that his market advisor have uses the cluebat on their boss and have succeded to explain to him that acting in front of the sceptic like an emo teenager was not the more clever move to made?
I don't think that the difference of behaviour were specially related to a gender issue, but hey, it's just my opinion.
And I agree that both views about this interviews are valid, what it bother me is the fact that the gender issue seemed to be the ONLY view which matter for some people.