some interesting figures about FanLib

[topaz-eyes.livejournal.com]

Check this link:

http://www.websiteoutlook.com/www.fanlib.com

Now compare this to fanfiction.net: http://www.websiteoutlook.com/www.fanfiction.net

Uhm. Quite the return on a $3 million investment, y/y? /sarcasm

Comments

[ljmouse.livejournal.com]

That site's estimates are a bit off, I think. It estimates I'm making several times more a day than I am and my site's really well optimized for ads.

Fanfiction.net's traffic is listed as 1,100,000/day on adbrite, which brokers ads for ffnet. Adbrite brokers the banners you see at the top of most pages on the site. So add a few tens of thousands of hits a day for profile pages and other pages on the site that don't have Adbrite banners and you still come up with a substantial figure, but less than what they're estimating.

My best guesstimate for Fanfiction.net's daily income is somewhere between $500-$750 a day, based on what it costs to buy ads on the site. (Which I've actually done a few times. The demographic pleases me as an advertiser. :-)) It could be less or more; Xing's big enough to negotiate a special contract all his own, so he's likely getting a better ad revenue split than us yokels with little bitty sites get.

If you go to your average advertising broker and say, "Hi. I can give you a million impressions a day," they go, "We'd like to have your babies."

That gross revenue not as much as it sounds; a million+hits a day would require a substantial number of servers and probably several thousand to tens of thousands in hosting fees a month. Not sure how much the hosting would be beyond, "Lots and lots of money." Depends a lot on how well optimized the site is and what sorts of bulk discounts he gets.

-- Leva Cygnet

[topaz-eyes.livejournal.com]

Oh for sure. The site itself says that the estimated worth of the site isn't 100% accurate. The traffic numbers give a better idea. I also agree that it costs lots of $$$ to run a site the size of fanfiction.net. If he is making a bit of a profit, I think he's earned it.

OTOH it took fanfiction.net 10 years to reach its current size and influence. Even if FanLib had done everything right, I don't think they would have reached that level in 15 months. Definitely proving that fandom isn't the get-rich-quick scheme that they thought it was.