I think that's got to do with the fact they tend to be male themselves
It's because they believe men 18-34 have the most earning power and the least financial obligations of any market segment. And because 18-34 men are traditionally the most impulse-spending group. (Older, higher-earning men are usually married a/o homeowners less likely to blow $800 on speakers or what have you.)
I still think his sloppy emo response was intentionally so.
I think it was intentional too, and I find it somewhat sexist (unconsciously, perhaps) that he thought that tactic would work on us. Obviously he was wrong.
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timeasmymeasure
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Date: 2007-05-26 06:49 am (UTC)It's because they believe men 18-34 have the most earning power and the least financial obligations of any market segment. And because 18-34 men are traditionally the most impulse-spending group. (Older, higher-earning men are usually married a/o homeowners less likely to blow $800 on speakers or what have you.)
I still think his sloppy emo response was intentionally so.
I think it was intentional too, and I find it somewhat sexist (unconsciously, perhaps) that he thought that tactic would work on us. Obviously he was wrong.