"advertisers inexplicably prefer to reach a male audience" I think that's got to do with the fact they tend to be male themselves, and it's easier to know what pleases a demographic if you're in it. This also explains they age group they tend to aim at: young to middle aged men.
More of a case of laziness than outright gender abuse if you ask me.
As for Williams feeling more comfortable with Jenkins, it runs along the same lines. He knows how Jenkins is likely to think better than he knows how fans think as his comment most clearly pointed out, if the business strategy didn't already. And I still think his sloppy emo response was intentionally so. He's probably used to using that kind of tack on other targets. Didn't someone mention them working on competitions events with a teenage group?
I think that's got to do with the fact they tend to be male themselves
It's because they believe men 18-34 have the most earning power and the least financial obligations of any market segment. And because 18-34 men are traditionally the most impulse-spending group. (Older, higher-earning men are usually married a/o homeowners less likely to blow $800 on speakers or what have you.)
I still think his sloppy emo response was intentionally so.
I think it was intentional too, and I find it somewhat sexist (unconsciously, perhaps) that he thought that tactic would work on us. Obviously he was wrong.
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timeasmymeasure
no subject
Date: 2007-05-26 04:59 am (UTC)I think that's got to do with the fact they tend to be male themselves, and it's easier to know what pleases a demographic if you're in it. This also explains they age group they tend to aim at: young to middle aged men.
More of a case of laziness than outright gender abuse if you ask me.
As for Williams feeling more comfortable with Jenkins, it runs along the same lines. He knows how Jenkins is likely to think better than he knows how fans think
as his comment most clearly pointed out, if the business strategy didn't already.And I still think his sloppy emo response was intentionally so. He's probably used to using that kind of tack on other targets. Didn't someone mention them working on
competitionsevents with a teenage group?no subject
Date: 2007-05-26 06:49 am (UTC)It's because they believe men 18-34 have the most earning power and the least financial obligations of any market segment. And because 18-34 men are traditionally the most impulse-spending group. (Older, higher-earning men are usually married a/o homeowners less likely to blow $800 on speakers or what have you.)
I still think his sloppy emo response was intentionally so.
I think it was intentional too, and I find it somewhat sexist (unconsciously, perhaps) that he thought that tactic would work on us. Obviously he was wrong.